Women Led Hardscaping Industry

Paving the Way: How a Woman-Owned Business is Reshaping Florida’s Hardscaping Industry

The hardscaping industry has long been perceived as a male-dominated field, but the landscape is changing, quite literally. In the heart of Florida’s thriving construction and home improvement scene, Standard Brick Pavers is proving that strong leadership, expert craftsmanship, and business innovation have no gender.

We’re not just building beautiful outdoor spaces. We’re building a legacy of diversity, capability, and forward-thinking design. As a female- and minority-owned business, Standard Brick Pavers is proud to be officially certified by the Women’s Business Enterprise National Council (WBENC). But this recognition isn’t just about a label. It’s about changing the face of hardscaping in Florida and setting the standard for what’s possible.

More Than Just Bricks and Sand

You don’t survive 22 plus years in the hardscaping industry unless you’re doing something right. From residential patios and pool decks to commercial walkways and driveways, we’ve always focused on quality materials, top-tier service, and lasting results. But our foundation is built on something even stronger: people.

Standard Brick Pavers isn’t your average installation company. We are a tight-knit team that takes pride in every square foot we lay, every client we help, and every driveway we transform. Our commitment to excellence is what sets us apart, and now, our commitment to diversity and leadership is helping us pave new ground in the industry.

What It Means to Be WBENC Certified

The WBENC is more than just a badge of honor. It’s a nationally recognized certification that confirms a business is at least 51 percent owned, operated, and managed by a woman or women. Earning this certification is no small feat. It includes a deep review of our operations, financials, and business structure, along with an on-site inspection to confirm we meet their high standards.

Now that we’re WBENC certified, we’re proud to be listed among the most trusted and capable woman-owned businesses in the country. That means access to partnerships, supply chains, and contracting opportunities with over 1,000 corporations and government agencies that actively seek diversity in their business relationships. For us, that means more visibility, more opportunities, and more chances to show the world what we can do.

Meet Heather Our Certified Builder And Owner

Behind every strong company is strong leadership. At Standard Brick Pavers, Heather is a driving force behind our vision and success. As a state-certified building contractor (CBC 1259065) and a certified concrete paver installer through the Interlocking Concrete Pavement Institute (ICPI).  This organization has since merged with the CMHA and is now known as Concrete Masonry & Hardscape Association. With this said, Heather brings deep technical knowledge, hands-on experience, and strategic leadership to the business.

Heather officially joined Standard Brick Pavers full-time in 2021, but her passion for construction, design, and entrepreneurship has been years in the making. Today, she plays a direct role in every part of the process from client consultations and project management to quality assurance and team development. Her leadership is reshaping the way people view the hardscaping industry. With Heather at the helm, we are proving that certified craftsmanship and woman-owned leadership aren’t mutually exclusive. In fact, they work better together.

Equally essential to the success of Standard Brick Pavers is her sister, Jessica. As a co-owner holding 10% of the shares, Jessica helps make the company proudly 61% women owned. While Heather leads on the front lines, Jessica operates as the behind-the-scenes cornerstone, overseeing finances and managing takeoffs with precision. Her attention to detail ensures every bid proposal is built on accurate, dependable information—making her role vital to the company’s continued growth and success.

Why Representation Matters in the Hardscaping World

There’s no denying the gender gap in the construction and trades industries. Historically, these fields have been dominated by male-led companies, making it harder for women to break through, earn credibility, or build a team. That’s why certification through the WBENC matters. It creates a level playing field. It validates the hard work, the expertise, and the drive that women like Heather bring to the table.

It also opens up opportunities for collaboration, mentorship, and growth for other women looking to follow similar paths. And from a customer’s standpoint, diversity in leadership equals diversity in perspective. That translates to better service, stronger communication, and projects that reflect the needs of real homeowners and business owners in Florida.

Our Work Speaks for Itself

 We’re proud of our certification, but we’re even prouder of the work we do every day in the Tampa Bay area. Our team specializes in:

  • Multi-family amenity centers and pool decks.
  • High-rise amenity decks with mortared down paver installations.
  • Complex, one of a kind, commercial installations.
  • Brick paver installation for driveways, patios, walkways, and pool decks
  • Retaining walls and structural outdoor features
  • Custom hardscape design tailored to your property
  • Residential and commercial services

We bring decades of experience, top-quality materials, and precise installation techniques to every job. And because we’re locally owned and operated, we understand the climate, soil, and style preferences that Florida residents demand.

We’re Not Afraid to Get Our Hands Dirty

Being a woman-owned business doesn’t mean we sit behind desks and let the team do the work. We’re out in the field, checking measurements, confirming paver patterns, troubleshooting drainage issues, and making sure everything is built to last. Heather’s ICPI certification means we don’t just talk the talk, we walk the walk. And for our clients, that means a higher level of accountability, attention to detail, and pride in workmanship. This boots-on-the-ground leadership model has helped us build trust with clients throughout Tampa Bay. People see our name on the trucks, but more importantly, they see us on-site, making it happen.

Building More Than Patios: We’re Building Partnerships

Hardscaping is about more than making outdoor spaces look good. It’s about creating lasting value for your home or business. It’s about improving curb appeal, functionality, and safety. And it’s about partnering with a team that understands your vision and knows how to bring it to life.

At Standard Brick Pavers, we believe in collaboration. We work closely with clients, contractors, HOAs, designers, and other trades to make sure every piece of the project fits together.

Whether you’re resurfacing an old driveway or installing a brand-new paver pool deck, we treat every job with the same level of care and professionalism. And when you choose to work with a woman-owned business like ours, you’re not just investing in your property. You’re supporting the growth of inclusive entrepreneurship and stronger local economies.

What Being A Minority-Owned Business Means to Us

We’re proud to be minority-owned and part of a broader movement to create more opportunity and equity in the construction and design fields. We understand what it means to challenge expectations, push boundaries, and bring a fresh perspective to a traditional industry.

For many of our clients, our diversity is a welcome change. It reflects the real makeup of the communities we serve in Tampa Bay. It brings a new voice to the table. And it helps open the door for more collaboration, creativity, and inclusion in the world of home improvement.

Our background isn’t a barrier. It’s a strength.

Why More Companies Are Looking for Diverse Suppliers

The WBENC’s supplier directory is one of the most powerful tools for businesses looking to diversify their supply chain. More and more corporations and municipalities are setting goals around supplier diversity. Why? Because diversity brings innovation, resilience, and results.

By choosing Standard Brick Pavers, our clients aren’t just getting reliable service and beautiful results. They’re meeting their own diversity goals and supporting a business that actively contributes to a more inclusive economy. If you’re a general contractor, builder, or property manager looking to add a certified woman-owned partner to your team, we’re ready to bring our experience and energy to your next project.

Thinking About a Hardscaping Project in Florida

If you’ve been dreaming about revamping your outdoor space, adding value to your property, or making your business exterior more inviting, now is the time to take the first step. Standard Brick Pavers can help with:

  • Repairs to existing paver installations both commercial and residential. (Not sure what you think about this.  We don’t have to include it, but wouldn’t mind the commercial applications being above things that might skew more residential.
  • Decorative paver borders and garden accents
  • ADA-compliant surfaces for commercial properties
  • Custom paver driveways and walkways
  • Outdoor kitchens and fire pits
  • Pool decks and patio expansions

We offer free consultations, competitive pricing, and decades of experience in the Tampa Bay market.

Let’s Reshape the Industry Together

We’re not just installing pavers. We’re reshaping the perception of what hardscaping companies can look like and what they can accomplish. With a certified woman-owned and minority-owned business leading the charge, we’re proud to bring fresh energy, diverse leadership, and top-quality results to every job we do. Whether you’re a homeowner looking to boost curb appeal or a builder in need of a reliable subcontractor, we’re ready to pave the way forward.

Ready To Build Something Bold with Standard Brick Pavers?

If you’re looking for a hardscaping team that values quality, integrity, and inclusion, we’re here and ready to work. As a certified Women’s Business Enterprise with over 22 years of experience in Tampa Bay, Standard Brick Pavers is the name to trust when you want it done right the first time. Give us a call at (813) 512-2105 or schedule a quote online. Let’s build something strong, beautiful, and lasting together.